Press
A media kit, and no announcements we did not make
There is no news yet, so this page is what it can honestly be: the assets, the boilerplate and the facts we will stand behind — plus a route to someone who will take a question.
- Founded
- 2024
- Announcements
- None yet
- Assets
- SVG and PNG
Definition
What is CirculeID?
CirculeID is an enterprise Digital Product Passport platform. It gives physical products a verifiable digital identity built on GS1 Digital Link, EPCIS 2.0 and W3C Verifiable Credentials, so a single product record can satisfy the EU ESPR, the Battery Regulation, CSRD, EUDR and PPWR.
That paragraph is the short boilerplate. The longer version below is the one to quote, and it contains no adoption figures or market claims because we cannot evidence them yet.
Boilerplate
What we will stand behind
CirculeID is an enterprise Digital Product Passport platform. It gives physical products a verifiable digital identity that travels with them from raw material to end-of-life, built on GS1 Digital Link, GS1 EPCIS 2.0 and W3C Verifiable Credentials so that one product record can satisfy the EU Ecodesign for Sustainable Products Regulation, the EU Battery Regulation, CSRD, EUDR and PPWR. CirculeID was founded in 2024.
Brand assets
The mark and the lockup
Clear space on all sides is equal to the height of the mark. Do not recolour, stretch, add effects to, or reconstruct the lockup.
Specification
Colour and type
| Element | Value | Use |
|---|---|---|
| Primary | #0A6B4F | The mark, and any surface carrying white text |
| Ink | #0B1512 | Body text and the wordmark on light grounds |
| Obsidian | #070D0B | Inverted bands and dark grounds |
| Mint | #4FD8A3 | The mark and accents on dark grounds only |
| Display face | Inter Tight, 600 | Headlines, the wordmark and figures |
| Text face | Inter | Body copy |
| Mono face | IBM Plex Mono | Identifiers, eyebrows and code |
Also useful
Background for a piece
The regulations
ESPR, Battery Regulation, CSRD, EUDR and PPWR, each linked to EUR-Lex.
The standards
GS1 and W3C specifications, with what each contributes to a passport.
Implements 12 standards
The full conformance register, if you need to check a specific claim.
What a passport is
The definitional piece, if the term is new to your readership.
The company position
Why we implement standards rather than inventing a model.
Ask us directly
Technical and regulatory questions usually answered the same day.
Answers
Frequently asked questions
Where are your press releases?
There are none yet, and we would rather say that than publish announcements that did not happen. When there is something material to announce, it will appear here with a date and a named contact who will take questions about it.
Can I use the CirculeID logo?
Yes, for editorial coverage and for partner or integration materials, in the forms provided here. Please do not recolour the mark, stretch the lockup, place it on a background that leaves it below its clear-space, or use it in a way that implies a partnership or endorsement that does not exist.
What can I say about the company?
The boilerplate below is what we will stand behind. It deliberately contains no adoption figures, market-share claims or superlatives, because we cannot evidence them yet. If you need a figure for a piece, ask us and we will either source it or tell you we cannot.
Who do I contact for a comment?
Use the media route on the contact page and you will reach someone who can actually answer rather than a press office queue. We can usually turn around a technical or regulatory question the same day, since the people who know are the people who build it.
Next step
Ask before you infer
If you need a figure we have not published, ask. We will either source it properly or tell you plainly that we cannot.